Improving Your Online Store: Search Functionality
There are many ways to improve your e-commerce site and its performance. Any time you think there’s nothing more you can do to increase your sales, chances are that there are ways you just haven’t thought about.
Barneys New York Inc. recently improved the e-commerce experience for their customers by focusing on their search functionality.
Barneys carries high-priced apparel from European brands with names that are often hard for english speakers to even spell. The difficulty that consumers are having on Barneys’ site in trying to find the clothing they want is proving to limit their sales and conversions.
This is a common issue in international e-commerce, but it doesn’t have to be so impairing.
Barneys upgraded their site search tool using services from RichRelevance. This search tool will give shoppers a better chance at finding the product, brand, or item they are looking for on Barneys’ site. It took Barneys nearly two months to put this functionality in place, but it will benefit them for many months to come.
In 2013, Barneys did about $138.3 million, up 17% from the year before. E-commerce rates are only increasing as more people become comfortable and even prefer to shop online.
This investment is sure to benefit Barneys and improving the search functionality on your site can make a difference in your sales. Just as with any other business, improving your store and services are very important in order to stay successful.
Consider this type of improvement for your site and never stop improving.