Choosing an SEO Consultant
After starting your e-commerce website, you’ll want to attract traffic and potential customers to your website. There are many ways to do this, and one important way is with Search Engine Optimization. And while some may make it sound easy, ‘SEO’ is a difficult and long-winded task. You’re essentially competing for advertising space for your e-commerce website with all of your competitors.
Depending on the competitiveness of your industry, you may be able to maintain sufficient SEO strategies in-house. But for many companies and industries, this is not the case. You’ll need to either outsource and have a company representative manage the outsourced tasks, or you’ll need to hire an in-house SEO consultant/team.
When hiring a consultant, there are a few questions you should always remember to ask:
Ask for a list of current and/or past clients.
You’ll want to see what kind of work they are capable of and you should aim to be impressed. They may not be able to provide specific analytics, but you should be able to gauge their ability to improve rankings and their ability to expand the potential audience.
How will they improve your rankings?
You should avoid SEO consultants who refuse to discuss their methods. They should be able to offer detailed explanations on their strategies they will use to grow your search engine presence. The should also be able to offer a rough timeline of how long the process will take.
Do they adhere to webmaster guidelines?
Make sure you bring on a consultant who abides strictly to Google’s publicly posted webmaster best practices guidelines. By using tactics that are against the rules, you risk being stuck with low search rankings and demotions. In some cases, Google can even ban your website.
Do they guarantee page one rankings?
Avoid anyone that guarantees you page one rankings on Google, Bing, or Yahoo. This is a guarantee that no SEO Consultant can make because they don’t control the search engine algorithms. Also avoid anyone that says they have an insider relationship.
How will they measure your improvements?
Every SEO consultant should have a way to gauge and measure their success. They should show results of the work they are putting in. They should be experienced in Google Analytics or a similar tool with which they will track success or decline.
These are just a few helpful questions that will help you choose the perfect SEO consultant. With a little luck and a lot of hard work, you’ll achieve the results you want and you’ll see your e-commerce business succeed and reach its full potential.
Do you have any experiences with SEO Consultants? Good? Bad? We’d love to hear about it. Share your experiences with Allied Wallet’s community.